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August 1999 - Pick-ups

2/6/2015

 
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Neoforma.com, Inc. Acquires General Asset Recovery, LLC
B-2-B Services to Include Live Auction, Internet Auction, Classifieds and More. Neoforma.com, Inc., the global healthcare marketplace, announced today that it has acquired Arlington Heights, Illinois–based healthcare auction company General Asset Recovery, LLC (GAR) . . .

Neoforma Press Release, August 17, 1999
eBusiness and the Supply Chain
Are you at risk of being “Amazoned?” Depending on who you talk to, it’s more a probability than a possibility . . . Can a fledgling dotcom company really swoop into health care and “re-intermediate,” as Amazon.com has done in the publishing industry? . . . “Any GPO or distributor that signs a contract with an e-commerce company will have just signed its own death warrant,” says one GPO executive . . .

The Health Strategist, August, 1999
Land Grab
It’s funny to think of eBay and Amazon.com as the dinosaurs of the Internet. But it’s becoming clearer that the Web’s real promise lies not so much in auctions and consumer sales, but in the exploding business-to-business market . . .

Forbes, August 23, 1999
A company’s ultimate product is its culture.

Whenever we saw a gap in our organization, Bob, Jeff, some other manager or I would meet with others to discuss the need...

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July 1999 - The Cast - Part 2

2/5/2015

 
The last big position we had to fill was someone to lead our engineering organization...

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July 1999 - The Cast - Part 1

2/4/2015

 
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Chemdex Shines on Market Debut
Chemdex, an online seller of laboratory chemicals and equipment with sales of $29,000 last year, rose almost 60 percent in its first day of public trading . . . The Palo Alto, California–based company rose 8.87 to 23.87 . . . The company closed with a market value of $758.65 million.

Chemdex’s investors include Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers . . . The company will use $30 million of the net proceeds to fund anticipated operating losses . . . It will use the rest of the proceeds . . . possibly to acquire complementary businesses, it said.

CNET News.com, July 28, 1999
Doing what’s good is not always what’s best.

At first, I didn’t see much of Bob...

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June 1999 - The Star - Part 3

2/3/2015

 
Here's the rest of The Star. Things get a bit surreal and intense...

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June 1999 - The Star - Part 2

2/2/2015

 
Here's part two about our quest for a new CEO...

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June 1999 - The Star - Part 1

1/30/2015

 
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UPSIDE’s 1999 Hot 100
. . . They won because we believe they are the hottest private high-tech companies of 1999 . . . Neoforma, founded in 1996, operates an online marketplace linking buyers and sellers of all kinds of medical products. The company is a rising star in the lucrative business-to-business market . . .

UPSIDE Magazine, June 1999
Ariba IPO Goes Through the Roof
It looks like the Internet IPO market is still alive and well. Shares of e-commerce software provider Ariba went through the roof on their first day of trading on Wednesday . . . Ariba stock priced at $23 and closed at $90, a remarkable gain of 291 percent . . . E-commerce software looks hot, hot, hot.

E-Commerce Times, June 24, 1999
Web Firm Neoforma Names to Top Post Zollars From Cardinal
Neoforma Inc., in another example of an Internet company recruiting top management from traditional industries, said it is hiring a senior official of Cardinal Health Inc. to be chairman, president and chief executive . . .

Wall Street Journal, June 28, 1999
Jeff and I had started Neoforma.

We had provided its first monetary food. We had reared the company, nurtured it, guided it, imposed our will and ingrained our personal ethics. But we did not control Neoforma...

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May 1999 - The Masters

1/29/2015

 
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Sleeping Giants
Large tracts of online economic terrain remain unconquered. But not for long. Business-to-business e-commerce will draw 90 percent of the projected $1.4 trillion in total Internet-based business by 2003 . . . While Jim Clark’s Healtheon mines the online possibilities in healthcare admin and benefits, Neoforma wants the first bite in the $30 billion market for medical equipment and supplies . . .

Business 2.0, May 1999
Healtheon, Neoforma Join Forces
Healtheon Corp., a leading online healthcare site formed by Netscape co-founder James Clark, has entered a partnership with Neoforma Inc., an e-commerce site for the health care marketplace. The two Santa Clara–based companies will offer health care professionals free, convenient access to Neoforma’s online database of medical products . . .
Silicon Valley / San Jose Business Journal, May 19, 1999
Motivation and intelligence in the absence of experience yields dazzling inertia.

I hadn’t thought about Sharon for more than a decade...

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April 1999 - Discontinuity

1/28/2015

 
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Cool Company - A Site Where Hospitals Can Click to Shop
Today hospitals and suppliers checking into Neoforma.com swap 10,000 to 20,000 emails a month about products . . .

Fortune Magazine, April 12, 1999
E-Commerce Poised to Impact Healthcare Supply Industry Significantly
Several companies are lining up to cash in on what looks like the purest form of healthcare e-business . . . Probably one of the most visionary, and by far the best financed, of the medical product e-commerce companies is Neoforma . . .

IDN Strategies, April 1999
The Trillion-Dollar Opportunity
One of the Internet’s great conceits is that it changes everything. In the Internet Economy, you can buy anything from Furbys to furniture online . . . But swallowing the trillion-dollar dinosaur that is the U.S. healthcare industry could give Net entrepreneurs a serious case of indigestion . . .

The Industry Standard, April 5, 1999
Balance is not always found in the middle.

In moments of stress or confusion, I often catch myself looking back in time to similar situations...

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Fertilizer

1/27/2015

 
I just finished listening to a podcast by Entrepreneur On Fire. A core premise of their work is the importance of learning from failure.

That got me thinking about... well... failure... and success...

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March 1999 - A Reluctant Coup

1/25/2015

 
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Neoforma, Inc., the online leader in the business-to-business global electronic healthcare marketplace, today announced it has completed a $12 million third round of equity funding led by Delphi Ventures. The round also included investments by TCW/ICICI Investment Partners, Venrock Associates, Amerindo Investment Advisors, MedVenture Associates, TTC Ventures, and Comdisco Ventures.

Neoforma Press Release, March 9, 1999
I was feeling much better about things. Experience should have warned me that this was a bad sign.

The website had steadily improved over the previous couple of months. I still wasn’t happy with it as a whole, but I was very happy with parts of it...

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February 1999 - Shadows

1/23/2015

 
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Sizzling Start-ups — 10 E-Commerce Companies to Watch — Health Site’s Business Thrives
Sometimes success is based on the quantity of business as well as the quality. This may prove true in the case of Neoforma, Inc. . . .

Internet Week, February 8, 1999
We were surprised by how long it took for the imitators to arrive. We were even more surprised by how large their flock was.

Nearly three years after starting Neoforma we caught our first glimpse of real, potential competition—mere shadows of shapes, moving along the periphery...

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January 1999 - The Magistrate

1/22/2015

 
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Neoforma Matches Healthcare Equipment Vendors with Clients Via Unusual Website.
When Jeff Kleck and Wayne McVicker started Santa Clara–based Neoforma Inc. in 1996 . . . they didn’t know they’d be at
the forefront of an emerging market: business-to-business electronic commerce . . .

The Business Journal, January 22, 1999
The New Internet Market Makers
“The main shift that the Web has brought about is the shift of power from sellers to buyers in the markets,” says Finnie. Take Santa Clara, Calif.–based Neoforma as an example . . .

Forbes, January 6, 1999
Many of industry’s renowned mavericks and iconoclasts do not convey their depth and complexity during routine encounters. But some do.

Our software developers had worked almost nonstop for two months— and straight through the holiday season—to get our new website under control. Fortunately, our customers and investors had been largely quiet during the end-of-the-year holidays...

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December 1998 - Bluescreen

1/21/2015

 
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Net Sites Take Liaison Role in Biz-to-Biz Transactions
. . . Neoforma Inc., for instance, provides information on hospital supplies . . . Infomediaries are gaining in popularity. Since its founding two years ago, Neoforma, a Santa Clara, Calif.–based company, has brought in more than 15,000 hospital product suppliers on its Web site . . .

Investor’s Business Daily December 14, 1998
Partitions, earlier erected for protection, now imprisoned the architect.

Since the day that we had enabled our website visitors to communicate with manufacturers of medical equipment, we had been receiving email from people who couldn’t find what they were looking for on our site...

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November 1998 - Make-up and Hair

1/20/2015

 
The Web Hotlist—Web sites worth checking out
Neoforma provides a Web-based community for healthcare professionals that showcases panoramic, 3-D photographic
technology.

InfoWorld, November 23, 1998
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Forget Disintermediation, Portals: There’s a New Buzzword in Town
Another emerging vortex site is Neoforma.com, a Santa Clara, Calif., purveyor of health-care technology and equipment information online . . .

The Wall Street Journal Interactive Edition, November 24, 1998
One-Stop Shop
Billed as the world’s largest resource on medical products, services and information, Neoforma.com . . . provides online access to an inventory of 13,000 suppliers in 8,000 different product categories . . .

Healthcare Informatics, November 1998
As our audience grew, we had to put our best face before the cameras.

Two months earlier, in September, Junglee, which had been founded three months after Neoforma, was sold to Amazon.com for nearly two hundred million dollars in stock...

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October 1998 - Focus

1/19/2015

 
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Neoforma Designs Website to Offer Medical Search Engine.
Online matchmaker. A website takes a page from amazon.com by linking healthcare professionals to medical products, hardware and services . . .

American Medical News, October 19, 1998
Healthcare Goes Online
Neoforma brings medical community closer via the Web. Until now, the healthcare industry has been slow to move its business processes to the Internet — but that’s changing. Neoforma Inc. is joining VHA Inc. and other companies building online trading communities for the healthcare industry . . .

Information Week, October 19, 1998
Neoforma Makes Itself Indispensable to Buyers and Sellers
The reactions of some of the first buyers and sellers to Neoforma, a new market targeted at hospitals, are the kind that any infomediary could envy. These guys are doing several things right . . .

Net Market Makers October 26, 1998
So much that hadn’t been possible before suddenly seemed inevitable. We passionately came to believe that it was our responsibility to pursue every opportunity.

The Chief Medical Officer of one of the world’s largest aid organizations was going to be quoted in an upcoming article saying that Neoforma was the—sort of—“medical Yahoo” of search engines...

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    About Me

    I am an architect, writer, and serial entrepreneur. 

    I'm also a dichromatic tritan, which means I'm one of between 150 and 1,500 people in the US with this rather extreme form of colorblindness. I write about how colorblindness has profoundly affected my life's path on my other blog: dichromat.com

    My surreal journey as co-founder of Neoforma (formally NASDAQ: NEOF, later acquired by GHX) is the basis for Starting Something, a multiple award-winning book, used in many biz school entrepreneurship classes:

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