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The Interviews - Part 10 - David vs. Goliath

8/14/2018

 
This is the tenth in a series of 11 videos produced by the Smeal College of Business at The Pennsylvania State University. This one focuses on startups versus established players.

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    I am an architect, writer, and serial entrepreneur. 

    I'm also a dichromatic tritan, which means I'm one of between 150 and 1,500 people in the US with this rather extreme form of colorblindness. I write about how colorblindness has profoundly affected my life's path on my other blog: dichromat.com

    My surreal journey as co-founder of Neoforma (formally NASDAQ: NEOF, later acquired by GHX) is the basis for Starting Something, a multiple award-winning book, used in many biz school entrepreneurship classes:

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