This is the ninth in a series of 11 videos produced by the Smeal College of Business at The Pennsylvania State University. This one focuses on the IPO run-up.
 Burning Up: Warning: Internet Companies Are Running Out of Cash—Fast Neoforma.com Chief Bridges Old and New Economies Neoforma.com to Acquire Eclipsys Over dinner one evening, I glanced up from my plate, assumed an air of casualness, and said to Anni, “We made twenty million dollars today.”
I just had to say it, once...  What the Heck is Healtheon? I was lost in the place between external validation and internal detachment. Between elation and dread...
  Market close on day of Neoforma IPO at NASDAQ headquarters on New York’s Times Square. From left: Chris Bing, Wayne McVicker, Fred Ruegsegger, Bob Zollars, Jeff Kleck, Kali Coffman & Amanda Mogin. Photo: Alan Perlman Neoforma.com IPO Takes Off I was sitting in my office, futilely trying to focus on the business unit plan I was editing, when Stephen—who had a tendency to boast about the important, successful people he knew—walked into my office, sat down in a chair, leaned forward and said, “Hey! I just realized that, in a few weeks, you’ll be the richest person I have ever known!”
What an odd thing to hear someone say!... 
Top Five Deals in October - Neoforma.com $70.5 million Tenet, Columbia start Internet ventures Reality was increasingly out of sync.
In spite of many setbacks in getting the IPO documents filed, our advisors still felt that there was a chance we could host our public offering sometime in early December. 
VerticalNet and Neoforma.com Announce Exclusive Multi-year E-commerce Agreement I hadn’t exactly expected to metaphorically run toward each other in slow motion, arms outstretched, through a field of flowers on a sunny day. I just thought that we had been watching each other fondly from afar for so long that something slightly magical might happen between us when we first met...
. . . Of the two start-ups [Neoforma and Medibuy], Neoforma has the more technically sophisticated website . . . Neoforma seems to have better technology and stronger managers than its rival . . . 
Money brought everything to the surface.
Everything had been set up. The pieces were falling into place. The press was talking about us. Investors were buzzing about us. Wall Street was in a frenzy of excitement. Money was breeding money, and its offspring were fertile at birth...   Neoforma opens corporate offices in Mountain View, California. Yahoo IPO closes at $33 after $43 peak There was no master plan. A series of chance encounters planted the seed that was to become Neoforma.
Neoforma’s first offices were located just a few blocks from my house in Mountain View, California, a suburban town near Stanford University and just south of the halfway point between San Francisco and San Jose.  Neoforma incorporated. It was an inauspicious start.
Neoforma’s official beginning can be traced to a day more than three years earlier than our IPO filing. At the time, I would never have predicted the scale and intensity of the course we were about to take... |
About MeI am an architect, writer, and serial entrepreneur. 
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