This is the ninth in a series of 11 videos produced by the Smeal College of Business at The Pennsylvania State University. This one focuses on the IPO run-up.
. . . Of the two start-ups [Neoforma and Medibuy], Neoforma has the more technically sophisticated website . . . Neoforma seems to have better technology and stronger managers than its rival . . . 
Money brought everything to the surface.
Everything had been set up. The pieces were falling into place. The press was talking about us. Investors were buzzing about us. Wall Street was in a frenzy of excitement. Money was breeding money, and its offspring were fertile at birth... 
UPSIDE’s 1999 Hot 100 Ariba IPO Goes Through the Roof Web Firm Neoforma Names to Top Post Zollars From Cardinal Jeff and I had started Neoforma.
We had provided its first monetary food. We had reared the company, nurtured it, guided it, imposed our will and ingrained our personal ethics. But we did not control Neoforma... 
Sizzling Start-ups — 10 E-Commerce Companies to Watch — Health Site’s Business Thrives We were surprised by how long it took for the imitators to arrive. We were even more surprised by how large their flock was.
Nearly three years after starting Neoforma we caught our first glimpse of real, potential competition—mere shadows of shapes, moving along the periphery... The Web Hotlist—Web sites worth checking out  Forget Disintermediation, Portals: There’s a New Buzzword in Town One-Stop Shop As our audience grew, we had to put our best face before the cameras.
Two months earlier, in September, Junglee, which had been founded three months after Neoforma, was sold to Amazon.com for nearly two hundred million dollars in stock...  A million bucks was just an entry fee. Now it was time to play the real game—time to get some real money from a top-tier venture firm and the prestige that goes along with it... Board Meeting Minutes  Being unique is great. Except when you’re not like everyone else.
Even when it was looking likely that angels like Shawn and Wally would fund us, Jack insisted that we keep exploring other paths. He said he knew consultants who specialized in helping small companies get big funding. And then there were also the venture capitalists (VCs)... |
About MeI am an architect, writer, and serial entrepreneur. 
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